As a creative my versatility has helped shape numerous content campaigns as editor, creative director or design director.  I have held senior creative executive leadership positions as well as run my own on-air promotions company.  I've worked on numerous campaigns as a preditor, and creative executive.  Additionally, I have built and managed in-house creative divisions, and hold the operational, and technical acumen to lead departments.   

 

Creative marketing, has never felt like a job to me. With new technologies and the daily evolution of streaming, social media, brand content, television and film; I couldn't imagine a better or more exciting time to be doing what I do. There seems to be no end to the possibilities and variables of this business.

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The creative/brand marketing strategy should be solely focused on a experience that captures attention.  My rule for attaining this is the three B's: Be clever, Be unique and Be exciting.  On each campaign I work to evaluate what story I want to tell and the creative strategy to get optimum end results.  It's imperative to have an open mind and remove "We can't do that" from the thought process.  Often the answers to our biggest creative questions are found right in front of us.  My job has always been to illuminate the path.

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