As a creative editor, I’ve built my career on versatility—shaping campaigns across film, television, streaming, and brand content. I’ve worked as an editor, writer, and producer, while also taking on creative director roles when projects demanded a broader vision. I’ve run my own promotions company, partnered with major studios and networks, and collaborated with teams to bring campaigns to life from the first cut to final delivery.

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Editing has never felt like work to me, it’s storytelling in its purest form. With the rapid evolution of streaming, social media, and new technologies, every project is an opportunity to experiment, innovate, and connect with audiences in fresh ways. That sense of possibility keeps me inspired every day.

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I approach each campaign with a simple rule: the “three B’s”, Be clever. Be unique. Be exciting. Every cut begins with identifying the core story and finding the creative strategy that makes it resonate. I’ve learned to keep an open mind, remove “we can’t do that” from the process, and trust that the best solutions are often right in front of us. My job is to find them in the edit and bring them to life.